Types Of Websites You Can Create

There are different types of websites you can create to run your own online business and online marketing campaigns on the Internet.

You can easily create your own type of website with today’s user friendly online building tools and have your online business up and running in no time… all from the comforts of your home! All you need to get started is a computer and Internet connection.

Even if you have a full-time job right now, you can still easily get started with building your website at your own pace as your time permits.

(to get ideas of what you can sell or promote for your online business or marketing campaigns, click on What to Sell Online to Make Money)

Types Of Websites You Can Create

Although there are different types of websites you can create to build your online business or marketing campaigns, our focus will be on the more popular ones:

• Landing Page
• Standard Website
• Blogging Website
• Hybrid Website (Combo of Standard & Blogging Website)
• eCommerce Website

With these types of websites (except for the landing page), you can start them off small and grow them into much larger ones over time in any kind of market or industry that you wish to promote for your online business.

Growing your website into a much larger one by publishing more content (webpages or blog posts) will help make it become more of an authority website with more followers coming to use it. This can result in getting your website significantly more free search traffic from the search engines since authority sites usually offer a wealth of valuable and original content with information that people are searching for.

Landing Page

A landing page is just a one-page website that is designed to be very targeted in nature to strongly appeal to a target market in order to achieve some kind of objective or goal.

We will be using the landing page primarily for two purposes for promoting our marketing campaigns:

The First Purpose is to collect other people’s email addresses to start building your own email list in a target market that you wish to promote to. Why is this important? It’s important because you can have your own targeted customer base to promote to over and over again with relevant and targeted products or services. This will help your online business sustain itself on an ongoing basis with repeat customers who are interested in your promotions. You can start building your own email list by having an opt-in form embedded on your landing page. This can easily be done by using an autoresponder. Your email list will soon become one of your most valuable assets.

The Second Purpose is to achieve some kind of objective or goal, or for monetary purposes. For instance, let’s say you want to promote an affiliate product to sell the New Hottest Big Screen TV (you could join Best Buy affiliate program to do this). A prospect first comes to your landing page that explains all the great benefits of such tv and becomes interested in your promotion and decides to opt-in to your email list to proceed with their purchase. They would then be redirected from your landing page to the sales page of your promotion where the sale could actually take place and you earning a nice commission for your efforts.

Landing pages can be designed differently depending on the circumstances. We will cover both the Short-Form and Long-Form versions of landing pages.

Short-Form Landing Page: Designed to be clear and straight to the point. They are more impulsive in nature to trigger emotions and use psychological reasoning to spark a quick reaction among prospects.

To help design your short-form landing page, you can use time-tested tactics such as:

• Enticing and bold opening headline about how your product or service can really be beneficial to the “characterized profile” of a target market that you plan on promoting to

• Highly persuasive text in “bulleted” or “check-mark” format that strongly emphasizes the key benefits of using your product or service

• Stimulating and relevant images or graphics. Better yet, a video that ties together the emotions and key benefits of using your product or service

• Strongly stated call-to-action button to encourage prospects to click it and be decisive about taking the next step

As a general rule of thumb, short-form landing pages are:

✓ Better for free (or inexpensively priced) items. For example, a Free eBook, a Free Video, or a Free Quote

✓ Better if your online business is well known and respected and have products or services that are already well liked with your customers

The short-form landing page is usually designed to be “above the fold” – everything appears on the computer screen without having to scroll down to see more of it.

Long-Form Landing Page: Designed to be longer in length to provide additional convincing evidence of why your product or service is superior and why your prospects need to buy it. To help you do this, you can use some of the following strategies:

• Persuasive & Compelling Content to Make a Convincing Argument
• Trigger Emotions for a Quick Response
• Psychological Reasoning for Reassurance (Remove Any Doubts or Fears)
• Verified Research to Convince Successful Results
• Customer’s Positive Testimonials
• Eye Catching Images, Graphics & Videos

As a general rule of thumb, long-form landing pages are:

✓ Better for more expensive priced items. For example, a $495 Online Membership Fee, or $750 Online Training Course, or $999 Your Own Product or Service

✓ Better if your online business is not yet well known or trying to establish credibility

✓ Better to convince prospects of the benefits of your products and services that are more specialized or complicated

A/B Testing Your Landing Pages… To Win Even Bigger!

When using landing pages, it’s important to A/B test them to see which version (A or B) is more effective and better performing for some kind of objective or goal to maximize results. For example, if you have a great image of something along with three “bulleted” beneficial features about your product or service on your landing page, you could do the following A/B test:

• Test A: Have the image on the left side of the landing page with the three “bulleted” beneficial features on the right side adjacent to the image

• Test B: Do the exact opposite placement of Test A

By sending traffic (50/50) to Test A & Test B, you will be able see which Test version performs better for some kind of objective or goal that you had set in order to maximize results.

Become The “King Of Online Promoters” Using Landing Pages

One of the benefits of using landing pages is that you have the ability to easily maneuver and diversity into multiple markets for promoting various products or services by customizing each landing page to the markets you are targeting.

With this type of ability, you can become the “King of Online Promoters” by building a portfolio of landing pages promoting to different targeted markets. This is what the Super Affiliates do to make BIG money online!

Standard Website

A standard website is basically just a collection of published webpages having content on what ever your website is all about. For instance, if you wanted to build a standard website that is all about the musical instrument Drums, you could write content that is centered around each of the following main topics:

• Type of Drums
• Drum Heads
• Cymbals
• Drum Sticks
• Drum Brands
• History of Drums
• Learn to Play the Drums
• Where to Buy Drums and Accessories

Since each of these main topics is broad in nature, you could further expand upon each one of them to build out your website with more detailed content. For example, you could write sub-topic content to support the content of the main topic such as: Type of Drums (main topic), Snare Drum (sub-topic 1), Tom-Tom’s (sub-topic 2), Floor Tom (sub-topic 3), and Bass Drum (sub-topic 4).

The content of all the main topics would normally appear on your website’s main navigation menu bar usually placed right below the Header section of your website with the sub-topic content in a drop down menu that supports each main topic.

You can also have certain types of content (or advertisements) attached to a widget that is maintained either in the sidebar or footer area of your website. For example, in the footer area, you will usually see content about: Privacy Policy, Terms of Service (TOS), Legal, About, and Contact Us.

A standard website can be great for building smaller passive niche websites where you can monetize them with relevant products or services for the niche you are targeting. You can even build a whole bunch of these websites to grow your online business “portfolio” giving you the opportunity to start making BIG money online! Smaller passive niche websites are easy to build and easy to maintain.

The layout of a standard website can be built, for example, with having the following structured elements:

• Header
• Main Navigation Menu Bar (Drop Down Menu – Optional)
• Content Block
• Sidebar (Left or Right, None or Both)
• Footer

A standard website is generally unlike that of a blogging website. In a blogging website, there’s the opportunity for a lot of interaction to possibly occur between you and your online visitors whereas a standard website normally does not allow for such interaction by default.

Blogging Website

A blogging website is used for publishing your blog posts for what ever your site is all about. You can think of it as being one big “Rolodex” that rotates your blog posts as you publish them.

Once you publish your blog posts, they will appear on your designated blog page in reverse chronological order. This means your most recent blog posts will be placed at the top of your blog page while the older ones will get pushed down until they have “fallen-off” the blog page as newer blogs keep getting published. Once your older blogs have “fallen-off” the blog page, they can still be found on the Internet usually in the following typical ways:

• When someone uses keywords in their search query that closely matches to the keywords you assigned to your blog post.

• Internal page linking where your visitors can click on a link of the blog they’re currently reading to arrive at a blog post that has since “fallen-off” the blog page.

• Older blog posts can also be found right on your blogging website where they can be archived and categorized by using a widget placed on your website’s sidebar. This allows you to build your own “web library” easily seen on your site for anyone to explore. Your visitors can then access all of your blogs to learn even more resulting in more time being spent on your blogging website… a valuable commodity!

• When a third-party website has externally linked to your blog post to provide validation or creditability, among other things, to their site.

And, you can even have your autoresponder automatically send out your newly published blogs to your entire email list so all of your subscribers can quickly receive them as well!

A big important part of having your own blogging website is that it allows you to have interaction with your followers. Your followers will be able to interact with your blog posts where they can leave comments at the bottom of your blogs. You can then reply back to their comments thus creating an interactive online dialogue with them and build an online community of devoted followers. By earning their trust with sharing your valuable expertise with them, you can be known as the “expert” in your line of business. In return, you will be building an increasing base of people where you can promote to them over and over again with your products or services.

Because of the interactive nature of a blogging website, search engines love them, especially if you are committed to writing fresh new blogs often with valuable and original content as well as interacting with your followers.

As your blogging website starts to grow, it should get more organic free search traffic from the search engines once it becomes larger and more authority in nature by having more people depend upon it.

The layout of a blogging website can be similar to the layout of the standard website as mentioned above.

And, don’t forget to add social sharing buttons (free with WordPress plugins) to your blogging website so that people who really like your blogs can easily share them with their friends and social groups. This is a great way to have your content and brand promoted to the social media community.

Hybrid Website (Combo of Standard & Blogging Website)

The hybrid website is a combination of both a standard website and a blogging website that combines the best of both worlds.

With this type of website, you can have all-on-one “platform”, a standard website for publishing your webpages that may be more informational or instructional in nature as well as having a blogging website for publishing your ongoing blog posts with having an interactive online dialogue with your followers.

You can grow a hybrid website into a large one over time and have your website reach authority status that can attract a lot of devoted followers to it. And, as your website becomes more recognized and trusted by the search engines, they can reward your site with an increasing amount of free organic search traffic.

If using WordPress, you can set-up your hybrid website in three easy steps:

• Settings » reading » a static page » (select the page you want designated as your Homepage)
• Posts page » (select the page you want designated as your Blog Page)
• Save changes

eCommerce Website

An eCommerce website allows you to run your own online retail store where you can sell products or services to your customer’s worldwide. You process the sales orders and accept payments from your customers by using a shopping cart embedded on your eCommerce website.

With an eCommerce website, you can sell all kinds of products or services online including (but not limited to) the following:

• Products

An eBook or video course, or any other type of digital or physical products that you can create (or even have them created for you)

• Services

Providing consulting services or online teaching webinars on subjects that you are very knowledgeable and passionate about

• Drop Shipping

Selling products from drop shippers (wholesalers) who carry a huge selection of merchandise. You display products for sale on your online retail store and accept payments. You then submit the sales orders to the drop shipper where they will ship the products to your customer’s with your company’s business name on the shipping label. You store no inventory, the drop shipper warehouses it all. With an online drop shipping business, you can literally get access to millions of products to sell on your online retail store.

(to learn more, click on Starting Your Own Drop Shipping Business)

WordPress… The King of Website Platforms

All these types of websites can be created by using WordPress… that is 100% Free to use!

WordPress is a big content management system (CMS) that maintains all of your website’s content and other important online stuff such as: webpages, blog posts, photos, images, graphics, audios, videos, and PDF files as well as doing so much more.

WordPress is used on millions of websites worldwide… from Bloggers to Internet marketing pros to Fortune 500 companies!

WordPress is easy to install (one-click) and is usually offered for free when signing up with a web hosting company.

Finally

With the different types of websites that you can create with today’s user friendly online website building and designing tools, you can start creating your own online business and marketing campaigns all starting today… right from the comforts of your own home!